The eye eats first
How many times have we started to devour something enticing with our eyes? This is Fiorenzo Calosso’s approach to food photography: satisfying the eyes before the palate.
The image conveys the appearance, the colours and textures of food, evoking the memory of its aroma and triggering a desire to consume what we see before us.

Telling the story of taste and tradition
The photograph of a dish must tell the story of the land that produced it, the creativity of the chef who cooks it, the professionalism of the restaurateur who serves it.
It must contain endless clues leading to the discovery of the unique tastes and traditions that all food embodies and conveys.