COMPANY

To take pictures of a factory it requires as much attention as for a portrait, as it is one of the most difficult subjects.
It is not sufficient a specular reproduction of the image as, at first, you might be induced spontaneously to shoot. A factory is not made of managers and machinery only, but it owns a soul and a personality.
This personality and this character come out of the passional effort that engages owners, managers, employees and labour, as well as, of its recent or centuries old history.
Either recent or old, with traditional or innovatory aims, the image of a factory has quite a lot tell, it emits signals of its evolution, signals that the camera must be able to catch and to pass to whom is booking to the issued pictures.