The modern marketing is not selling products, but it enhences the wish to possess them.
When we are buying an object, virtuallly, we buy an image selected among the items of the ambitions and aspirations universe.
If we represent an object, in itself, in its pure reality, rarely it wakes up a strong purchasing desire as it occurs, when the triggering spring is the assertion of the possession wish in an aspiring social contest.
Far beyond the real object, it is the contextualization of the object itself that it forms and it raises the value.
The capability and competence to create an aspiration universe, it confirms the success of a commercial photography.