More than a style of life
Depicting attitudes, values, wishes, symbols; combining the more obvious elements with others more subtle; creating an image of the way that certain choices can lead to the fulfilment of an objective, the realization of a dream…
To meet all these requirements, a photograph must be grounded in a nuanced understanding of reality together with a sensitivity that goes beyond stereotypes and banalities.
Portrait of a desire
Inspiration arises from a vision and from the processing of details, which allows one to contextualize what is being depicted and advertised. Aspirations and desires become images that attract and amaze, that stimulate and suggest, that persuade us and guide our choices.